Local SEO in Gananoque, built for the season swing

A listing that's right in July and wrong in February costs a Gananoque business real bookings on both ends of the calendar.

Christopher Ross

Christopher Ross
On the web since 1996. I sail Lake Ontario to Kingston every summer.

Chart of the Kingston area on Lake OntarioYou are on the Gananoque page. Kingston, Amherstview and Napanee lie along the north shore of Lake Ontario, Amherstview west of Kingston and Napanee farther west, up the Bay of Quinte. Gananoque is 28 kilometres east of Kingston on the St. Lawrence River, off the edge of this chart. Wolfe Island and Amherst Island lie offshore. Each town name links to its page.LAKE ONTARIOAmherst IslandWolfe IslandBay of QuintePrince Edward CountyN10 kmWest: Niagara, where I work,about 250 km along the lakeKingstonAmherstviewNapaneeGananoque ›28 km east

Schematic, not for navigation · Map data © OpenStreetMap contributors · each town links to its page

Gananoque: the facts

Kingston SEO at a glance
ServiceLocal SEO, fixed price, in three sizes
Price range$1,000–$3,500 CAD
ServesKingston, Amherstview, Gananoque, Napanee, Brockville, Belleville
Based inFort Erie, Ontario, working remotely
Phone613.480.1345
Emailhello@kingstonseo.com

Gananoque runs on the Thousand Islands tourist season: boat tours, Shorelines Casino, and the drivers on the Parkway searching from the car, ten minutes out. That's the obvious search traffic, and it's easy to build a listing so tourist-season-focused that it goes quiet the rest of the year, when the town's year-round residents still need the same services.

What actually needs fixing

Seasonal hours are the recurring problem here. A profile that says "closed" in the off-season because nobody updated it since Labour Day costs bookings from the residents who are still searching in February. The fix is entering the dates you know about ahead of time, and changing the regular hours at each turn of the season, so the profile answers "are you actually open right now" honestly, both in July and in January. The same profile has to carry an address that matches your website exactly, and the guide on matching your business address shows how to check that in a few minutes.

A local resource worth knowing

The 1000 Islands Gananoque Chamber of Commerce, at 10 King Street, covers the town and the surrounding township. Its member directory is also one of the citations Google reads when it decides how much to trust a listing, so being in it does double duty, whether or not you ever hire me. Napanee runs on a different split, industrial corridor and historic downtown, if that's closer to your business.

Where to start

Call or email with your business name. I'll look at what's currently showing up for you, and within one business day you'll hear back from me directly with which of the three sizes fits and exactly what it costs. The full breakdown of all three is on the three sizes and what each includes.

Common questions

Can you set up seasonal hours that change themselves?

Not the regular hours, as far as I've found. Google lets you enter special hours for particular dates ahead of time, but I haven't found a setting that flips your regular hours with the season, so the change gets made by hand at each turn. That's part of the cleanup at every size, and it's worth having done by the May long weekend, while there's still time to check it works.

What does this cost in Gananoque specifically?

The same three sizes as anywhere near Kingston, from $1,000 CAD. The full breakdown is on the three sizes and what each includes.

Do I need a new website, or just the listing cleaned up?

For a seasonal business the listing usually comes first. If the website is the weak link, my sister site Kingston Web Design handles builds for Gananoque, and it is my practice as well.

Call 613.480.1345, or email hello@kingstonseo.com if that's easier.

Ready to get a fixed-price quote?

Call 613.480.1345Email hello@kingstonseo.com

I reply within one business day.